Conscience Marketing.

We pay more for products that treat animals and the environment well. How about we do the same for people?   I’ll admit it. I’m one of the hypocrites I’m not happy with. I like the idea of locally grown produce, fair trade goods, and free range anything. I also happily pay more for them. [...]

“I’d wipe my car off with it, but I am not wearing that ugly-ass t-shirt.”

(What t-shirt design taught me about marketing.) Sometimes they’re given away at trade shows. Sometimes they’re obscenely overpriced at rock concerts. Often you’ll see them out in the world, actually being worn. Yes, I’m talking about ugly t-shirt designs. I kind of took t-shirts for granted until I was fortunate enough to get a job [...]

The era of the free-range consumer has arrived.

Marketing used to be so tidy. Buy some media, print some brochures, maybe follow up with an email, and then make the sale. Advertisers just had to follow the principles of the purchase funnel, and they herded consumers through it for decades. For years we’ve known that things were changing, and marketing consultants, like Forrester [...]

Genius idea, lame execution. Ikea creates Man Land.