Mitsubishi Motors had one of the lowest retention rates in the industry. The brand was struggling for relevance and the last thing they could afford to do was lose customers. While the budget was modest, they were very open to doing things differently. This allowed us to develop a year-long retention strategy with mailings personalized by digital printing. Not only could we put the customer’s name in a headline, we could show the car they were most likely to purchase. We also developed two unique mini brochures for each vehicle, one focusing on power/performance, and the other on amenities/comfort. This flexibility allowed us to create an infinite number of unique packages.
Results exceeded by projections by over 300%. Even after the account left Deutsch, Mitsubishi continued to use this campaign.