Rauxa | Executive Creative Director
Costa Mesa, October, 2010-present
Creative leader for the home office of Rauxa. Responsible for rebuilding the creative department, elevating the work, pursuing new business and developing a digital CRM capability featuring social media.
Clients: Verizon, Disney Movie Rewards, Intuit (TurboTax and Quicken), Farmers Insurance
Deutsch Inc. | Senior Vice President, Creative Director, directDeutsch
Los Angeles, 2002-September, 2010
Responsible for the creative development of all CRM and acquisition direct marketing programs, from strategy through final execution. I was also the creative director for DIRECTV’s acquisition advertising. In addition, I was actively involved in every major new business pitch. Deutsch believes integrated marketing is fundamental to helping clients realize their business objectives. Spending the majority of my career in ad agencies has taught me the power of integrated marketing — and how to pull it off.
Clients: Volkswagen, fresh&easy, htc, DIRECTV, UnitedHealthcare, PacifiCare, Mitsubishi, J.D. Edwards
Goldberg, Moser, O’Neill | Group Creative Director
San Francisco, 1999-2001
I oversaw several teams developing general advertising. My job also involved the development of brand strategies, new business pitches and extensive client contact.
Clients: Cisco Systems, Beringer Vineyards, Veritas Software, Quantum, Micronpc.com, Hostpro, Move.com, Sempra Energy, Oakland Zoo
TBWA\Chiat\Day | Senior Partner, Creative Director
Los Angeles, 1992-1999
I oversaw all agency direct marketing work, and helped lead the agency’s first efforts into interactive. I directed the development of sites for Nissan, Infiniti and Energizer. During my time here, I also developed brand advertising for Nissan and Apple.
Clients: Nissan, Infiniti, Apple Computer, Energizer, Air Touch, McKesson Water Products, Mitsubishi Electronics, TV Guide
Hill Holliday | Vice President, Associate Creative Director
Marina del Rey, 1990-1992
Managed the Integrated Services Group, which included design, direct response and promotions. The biggest part of this job was the direction and development of all collateral materials for Infiniti.
Communication Arts, Advertising Club of Los Angeles (The Beldings), Kelly Award Finalist (Apple iMac launch), AIGA, Graphis Annual, Type Directors Club, New York Art Directors Club, Best of the West, ANDY Awards, Diamond Echo (1995, Nissan Pathfinder), Gold Effie (1993, Nissan Altima), Caples Awards, Print Regional Design, Clio Awards, Creativity
Rochester Institute of Technology, B.F.A., with honors
Married with two beautiful girls.
Really good at cooking anything involving ground beef. Meat balls, meatloaf, chili and bolognese sauce are specialties.